Inbound vs. aggressive marketing
Acquiring new customers is the backbone of every business. As competition increases, attracting and securing these individuals becomes more challenging.
Affiliate Marketing
Using Awin's extensive platform data, our affiliate marketing articles provide indepth analysis and insights into the industry.
Affiliate Marketing Articles
How to organically grow your social media reach in 2018
With marketing becoming fiercer and more competitive each passing year
Nine predictions for affiliate marketing in 2018
2018 promises to be a year of seismic change within the world of digital marketing.
Seasonal shopping 2017: The network in numbers
Affiliate performance on Singles’ Day, Black Friday, Cyber Monday and seasonal holidays shopping offers an intriguing snapshot into wider retail patterns.
Attributing value in the affiliate channel
Rumors of last click’s death have been greatly exaggerated. For the past decade, industry commentators have said it leaves much to be desired.
New and existing customers in the affiliate channel
As affiliate programs capture more and more data, what are the metrics that advertisers and networks using to determine how to set commissions?
Affiliate Marketing trends for 2017
Awin casts its eye over the key trends it expects to shape the way advertisers run affiliate programs in 2017.
Affiliate marketing trends 2017
What will the affiliate landscape look like in 2017 and what are the key affiliate marketing trends that will shape Awin’s development this year?