Jaka jest siła danych w performance marketingu?
Zobacz wystąpienie Kevina Edwardsa, Global Client Strategy Directora z Awin i dowiedz się jaką siłę mają dane w performance marketingu.
Marketing Afiliacyjny
Nasze artykuły o marketingu afiliacyjnym bazują na danych z rozbudowanej sieci Awin, dlatego zawierają dogłębne analizy i wnioski dotyczące branży.
Posts
Adblocking w marketingu afiliacyjnym
Jaki jest wpływ adblockingu w roku 2017 i w jaki sposób marketing afiliacyjny ma uniknąć rosnącego wpływu oprogramowania blokującego reklamy?
Six Cyber Weekend Trends
Following high profile cases whereby advertisers have reduced the commission rates offered for existing customers, we consider how affiliates are able to help drive new customers as well as alternatives to lowering commission rates.
Mobile Fundamentals - Tracking Mobile Sales
Globally across the network, we see a significant volume of traffic and transactions now originating from a mobile device. We outline the benefits of tracking mobile activity, as well as the pitfalls of failing to do so.
New and existing customers in the affiliate channel
Following high profile cases, we consider how affiliates are able to help drive new customers as well as alternatives to lowering commission rates.
Why advertisers should be rewarding on influence
The affiliate channel has played host to thousands of sites that could be considered as influencers. Whyis this rarely mentioned when this topic arises?
Utilising custom parameters for enhanced insights
As advertisers are increasing investment in the channel, it is inevitable their reporting needs become more sophisticated.
Futureproofing fast fashion in the affiliate channel
With fashion one of the biggest affiliate success stories, what is the rise of the influencer teaching us about how to work with publishers in 2017?