Affiliate marketing is booming. Part of the reason for its success is the ability of publishers to react and adapt to emerging consumer trends. Back-to-school season is a prime shopping time in the US as a change in routine encourages spending.
In this edition of the Awin Talks global podcast, Global Strategy takes a look at the latest GDPR rulings in the media.
As we enter a new age of privacy, we see companies fundamentally assess how consumers are tracked and what information is shared online.
Influencer marketing has grown in popularity and become significantly more mainstream over the past 12 months.
Throughout the digital marketing landscape, the popularity of influencer marketing is on the rise.
Podcasts are more popular than ever before, with millions of people downloading or streaming episodes and listening to their favorite shows on a regular basis.
As the General Data Protection Regulation (GDPR) is coming into effect May 25, we have updated our publisher terms to ensure our network is compliant.
To understand your obligations under the GDPR, it is important to first understand whether you are a data controller or a data processor.
With one month until the GDPR comes into force, it’s important publishers are clear on their legal obligations.
Mother’s Day is just around the corner, and with it comes the perfect opportunity for brands to leverage influencers to drive sales.
With fewer than three months until GDPR comes into effect, the approach of the affiliate industry is slowly coming into focus.
Attraction marketing is a consistent way of building your customer base. One avenue to achieve this is by guest blogging.