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The latest Awin news, achievements, industry changes, and events.

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Advertiser interview: Missguided

Missguided exclusively migrated their program to Awin in April 2016, so we took the time to catch up with their team to learn more about their network experience, the impact the migration has had on performance, and their strategy goals for 2017.

US fashion sector insights

Online fashion is booming. With new advertisers entering the sector daily, it is an area that has experienced strong year-on-year growth on the Awin network.

Quarterly mobile update – Q3 2016

Awin’s mobile data is drawn from over 3.5m network transactions each month across 2,100 advertisers spanning the retail, travel and telecoms sectors. Our top consumer brands include HP, Etsy, Hyatt Hotels, and Missguided.

How to use affiliate links across social channels

Following up on our last tip, using Snapchat & Instagram Stories to Drive Sales, we’ve put together a new list of publisher tips by each social media channel to further assist you when it comes to monetizing your site via social media. Below we share our insights into each channel so you can find the most relevant information, including where links can be placed and other relevant considerations.

US ticketing sector insights

Over the past year, the ticketing industry has experienced major changes in consumer purchasing behavior, shifting the way the industry targets its audience. 

Awin for bloggers

You spoke, Awin listened. After countless suggestions and advice from our bloggers, we have created a new Facebook group dedicated to you.

Opportunity Marketplace: The benefits for publishers

Since its launch back in March 2015, our Opportunity Marketplace tool has been empowering publishers to share their available affiliate exposure opportunities to advertisers in order to form closer collaborations between the two.

Publisher spotlight: 55haitao

As the go-to shopping guide for Chinese consumers looking for the hottest deals from top global brands, 55haitao has become the fastest growing US-based Chinese deal site to target Mainland Chinese cross-border shoppers.

Publisher tip: using Snapchat & new Instagram stories to drive sales

Snapchat is the fastest growing social network, growing to 100 million daily active users in just four years. However, last week Instagram launched their new Stories feature, an unashamedly similar feature to Snapchat Stories, as both allow users to post photos and videos sequentially, and are available to view for 24 hours.

Optimizing your Pinterest for affiliate sales

Following the great news that Pinterest has once again embraced affiliate marketing, we wanted to offer you a few tips and tricks on how to take advantage of this potential source of traffic and also how to optimize your Pinterest efforts for affiliate sales.

Quarterly mobile update – Q2 2016

Awin’s mobile data is drawn from over 3.5m network transactions each month across 2,100 advertisers spanning the retail, travel and telecoms sectors. Our top consumer brands include Etsy, HP, Hyatt Hotels, and Missguided.

Etsy’s affiliate program now open to sellers

Are you an Etsy seller? Do you have your own blog or personal website? If so, you can now apply to earn commission by promoting other Etsy sellers through Etsy’s Affiliate Program!

Cross-device tracking: accuracy versus reach

It’s been more than a year since Awin launched the affiliate industry’s first cross-device tracking solution and became an active part of the cross-device phenomenon. I use that word specifically, because over the past year I have been stunned at how widespread the discussions have become across the online industry about the virtues and pitfalls of cross-device tracking.

Using affiliate links on pinterest

In a boost for online marketers, Pinterest recently announced that affiliate links are again allowed on the platform after improving their spam detection system. This follows a ban 18 months ago which was implemented after the social network claimed that affiliate links were being abused by spammers, blighting the user experience with irrelevant pins and broken links.

Publisher tips: how to avoid compliance issues in affiliate marketing

Compliance in affiliate marketing serves as more than simply removing publishers engaging in unethical or non-compliant activity. It contributes to the growth of the channel by providing reassurance to advertisers that their brands will be protected, therefore increasing participation and investment. It also enables new technologies to work within the channel by ensuring that current publishers are treated fairly – for example, ensuring that existing affiliate cookies are not overwritten by publishers that engage in retargeting.

The Performance Marketing Awards 2016

Last night, the performance marketing industry gathered together to celebrate at London’s prestigious Grosvenor House Hotel. The Performance Marketing Awards, the largest awards ceremony in Performance Marketing, celebrated a landmark tenth year – hosting a glittering ceremony for advertisers, publishers, agencies and networks. The event saw guests enjoy an evening of networking and entertainment with Katherine Ryan playing host for event – capped off with plenty of dancing and live music.

Q1 2016 sees mobile traffic increase yet transactions drop off

Awin’s mobile data is drawn from over 3.5m network transactions across 2,100 advertisers spanning the retail, travel and telecoms sectors. Clients we work with include Etsy, Hyatt Hotels, Ticketmaster and Missguided. Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

Quarterly mobile update – Q1 2016

Awin’s mobile data is drawn from over 3.5m network transactions across 2,100 advertisers spanning the retail, travel and telecoms sectors. 

Global Events Calendar

Stay informed on all Awin Group events, awards, and industry, sponsored and attended events across the year and add key dates to your own calendar.

Market Insights

Discover our affiliate and partner marketing trend reports, market research, sector trends and editorial publications, offering the most comprehensive industry insights.